How to Use the US Chiropractic Directory to Get New Patients

The are many ways to use the directory to get new patents and the public clicking on it is just one way. Patients love you! I mean that literally; they love their chiropractor and want to brag about you and show you off to their friends and family. The Directory is the best way to allow them to brag; no different than your mom or dad. Throughout the years in practice, patients always asked for information about me, not just my practice or chiropractic, and this would have been the perfect vehicle had it be available to me.

The first step is to post your CV and give your patients, friends and family (all referral sources) a place to send your next potential new patent to learn about you. Our market research has shown this, a formal document displaying your credentials, is the most powerful motivator that exists. Once in admissible format, it looks incredible. Just go look at others on the site. One outstanding CV to look at is that of Dr. William Owens in New York. Dr. Owens has worked hard to get the credentials required to look the part on paper and his practice has reaped the rewards with lawyers finding him and referring  lots of patients weekly because that was his focus. I will discuss lawyer referrals using the Directory in the next consultation.

Secondly, get a preferred listing. I know this sounds self-serving, but at $22 per month, 1 new patent pays for 9.5 years of your listing, making this the biggest "no-brainer" decision you will ever make in practice. The preferred listing was created to make you and your practice look larger than life by showing you as the consummate professional.  Put either your picture or your office logo on the site. Pictures and logos sell and give you the perception of being the place to be. Entering your affiliations lets the public know that you are part of something bigger than you and that matters greatly regarding perception. Your office hours and insurances helps the public get to you by removing the questions of finances. The site was designed with one thing in mind for the doctor; how to help you get new patents and for the public to be able to find and learn about you.
 

How to get your patients to use the US Chiropractic Directory to market for you

Tell your patients about the US Chiropractic Directory and how to find you there. Take a computer and put it in your reception area and lock it on the page with your listing by removing the mouse and keyboard. If you do not have an extra computer, buy one. Computers are so inexpensive now and you only need a very basic set-up. In your practice advertisements write, "Find us on the US Chiropractic Directory at www.USChirodirectory.com."

Add www.USChirodirectory.com to your business cards and signage. Give your community as many places to find you as possible, in a professional manner. Create leaflets and hand them to your patients proudly announcing that you have been accepted to be listed as a preferred doctor in the US Chiropractic Directory. At the end of this consultation, you can download a sample flyer to customize to your practice and hand to your patients.

Getting new patents is not just about exposure, it's about the right exposure. You have to create a "buzz" around your listing because them more you talk it up and expose the community to you, the more new patents you will get. However, you must lead your potential new referrers down the proverbial "garden path" in getting them to refer for you. My mentor used to say "if you don't toot your own horn, who will? So start tooting." You have to teach your patients how to refer to you and the easiest way is for a third party to do so. In this case you have 2 third parties, your patients and the US Chiropractic Directory Web site.

 

The tools required to market your practice

In order to get much busier and to take your practice to the next level, you need to do so without you being directly involved. If you are the marketer for your practice, you don't have the time to care for patients, manage the business of your practice, be the office psychologist dealing with all of the personal nonsense of your staff, and balance a health family life. You need to recruit and train marketers for your practice and they need tools to be effective. That tool is the US Chiropractic Directory and everyone has access to the site on any computer in the world connected to the Internet.

First, lets identify who those marketers are. They are your staff and your patients who you speak to 2-3 times per week. They are your family members, your friends, your business acquaintances and anyone who will listen to you. By your creating one marketer, they in turn will talk to dozens and lead them to your preferred listing on the site because they are proud of you and want to show you off. It's really that simple. Your patients and family love you alike because of the joy you have created for them. You don't have to trust me. Just ask your patients because if there is one thing I have learned in 30 years of practice, it's that we change lives and the lives we change want to say thank you any way they can, no different than your family. You have now given them the avenue to say thank you.

START TOOTING!

Sample Marketing Flyer - Click Here